Introduction to SEO

• Understanding SEO and its role in digital marketing.
• Key components of SEO: On-page, off-page, and technical SEO.
• How search engines work and the essential ranking factors.

Keyword Research and Analysis

• Basics of keyword research for content optimization.
• Differentiating between long-tail and short-tail keywords.
• Using keyword research tools (Google Keyword Planner, Ahrefs, SEMrush).
• Mapping keywords to content and optimizing for user intent.

On-Page SEO Optimization

• Optimizing on-page elements: titles, meta descriptions, headers, and images.
• Best practices for SEO-friendly URL structures and mobile optimization.
• Writing engaging, keyword-optimized content.
• Enhancing readability and user experience to boost SEO.

Technical SEO Essentials

• Improving website crawlability and indexing.
• Setting up and utilizing Google Search Console for SEO insights.
• Understanding XML sitemaps, robots.txt, and structured data.
• Resolving common technical issues (site speed, mobile-friendliness).

Introduction to Link Building

• The importance of backlinks in SEO and understanding link quality.
• Types of backlinks: natural, self-created, and outreach-based.
• Techniques for building a link profile that supports long-term SEO growth.

Link Building Strategies

• Guest blogging, PR outreach, and influencer partnerships.
• Creating link-worthy content to naturally attract backlinks.
• Avoiding black-hat techniques and penalties from low-quality links.
• Using tools like Ahrefs and SEMrush to analyze and track backlinks.

Content Marketing for SEO and Link Building

• Creating valuable content that attracts and earns links.
• Developing shareable infographics, videos, and interactive content.
• Best practices for promoting content on social media and through outreach.

Local SEO and Citation Building

• Basics of local SEO for improved visibility in local searches.
• Building and managing business citations.
• Leveraging Google My Business and gathering online reviews for local SEO.

SEO Analytics and Performance Tracking

• Using Google Analytics to measure the impact of SEO efforts.
• Key metrics to track for SEO and link-building success.
• Creating reports to demonstrate SEO improvements and ROI.
• Using data to refine and improve SEO strategies.

Practical Project: SEO and Link-Building Campaign

• Developing an SEO strategy, conducting keyword research, and performing on-page optimization.
• Implementing a link-building campaign with guest blogging and outreach.
• Analyzing campaign results and presenting a final project.